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https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1421113790721-UDGBX4VZ0LI3A2QX8TIM/22904.jpg Nortel : Caller ID https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1421114200591-K73SSNYBWDUQGFB16SNF/nortel-vista-100-call-id__1-700x700-2.jpg Nortel : Caller ID http://www.susanmcgarryux.com/featured daily 0.75 2018-07-31 https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1524016478775-C8TL57VHSIIXJ5MYYVA1/user+test+results.png Authenticity - Collect Feedback I ran user feedback sessions with the help of my team. We created a wireframe 'prototype' and recruited internal users. After, we processed the results and iterated the design. https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1524019005057-A53JP7TJLLD3ZWHGVDVU/final+with+patent.png Authenticity - Phase In Or Out The resulting design was ultimately phased out of the first release. However it did form the basis of a subsequent patent (US9912777B2 - granted 03062018). https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1524005028801-RZBSSIQ02PA7WSEJPEFU/authenticity+concept.png Authenticity - Define There was something about the Authenticity concept that caught people's attention - the idea of redefining 'presence' to mean 'real-world probability that this person will respond', as communicated by the visual 'strength' of their avatar. https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1524016742577-URZ1P152W8TW3R8CI9BK/pre+squared+tech+whiteboard+.png Authenticity - How It Works I like to scribble on whiteboards, to capture ideas and nail down how complex technology works. https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1522771510310-B3XGWRKH4NA3ISXRUJRF/Cisco+pre+squared+attributes+sm.png Authenticity - Capture Priorities I crafted the attribute statements that would serve as the interaction design goals. https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1523995956714-CQORRWSSGULLU64CWXJB/pre+squared+sketches.png Authenticity - Check In I sketched out use cases for group calls, team status, and conversations https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1524005667786-R7LVNQOTHR1V4BBPBWOR/signal+concept.png Authenticity - Explore One of my tasks at Cisco SF was to investigate alternative structures for the iOS app. I created wireframe for three concepts: Signal, Instant, and Authenticity. I like snappy concept names. https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1526956535317-FZ4NUAFNMQQMJYUY5XCP/squared+launch+%3A+authenticity+context.png Authenticity http://www.susanmcgarryux.com/authenticity daily 0.75 2018-08-01 https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1524012618285-EZDH8QI8SV5FIRA9AMP8/google+home+w+good+%3A+bad.png Say "Entertainment" - Ramp Up I crafted the attribute statements that would serve as the interaction design goals. https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1524011636970-VCULZI73D5UR8GU5SSO5/annotation.png Say "Entertainment" - Duly Annotated I like to scribble on whiteboards, to capture ideas and nail down how complex technology works. https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1524014940900-QVP333EHIX2K9BNF0NKV/guideline.png Say "Entertainment" - Principles The UX group had already developed a robust set of design principles for screen-based Roku products. I expanded the set to include Voice. These new principles were reviewed and refined with the participation of the entire UX team. https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1524013785388-3I4UICV2D8DS2X4NLJ6B/RVA+Environment.png Say "Entertainment" - Visualize Voice I sketched out use cases for group calls, team status, and conversations https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1527607862622-3CC6YF181YMBTM190SXZ/RVA+Environment.png Say "Entertainment" http://www.susanmcgarryux.com/featured-1 daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1533138973298-I23XRK0EUFIJLTVOOVSD/authenticity_featured.png Welcome - Authenticity The Authenticity Project From proposal to patent, at Cisco https://images.squarespace-cdn.com/content/v1/547b9fc5e4b0dcc910e9d621/1533139447051-O8OGVTBP4DVNH1G9ILSR/entertainment_featured.png Welcome - Say "Entertainment" A new product and a new domain Roku is a leader in the delivery of streaming TV. I worked on the design of their new Entertainment Assistant, which controls Roku-aware devices through voice commands.